Research Blog: Gatorade

 I'll be doing a Gatorade commercial and because this is a sports drink, all commercials online involve athletes and sports activities.

1.The apparel usually ranges from Gatorade brand sports clothes like, headbands, jerseys, basketball shorts, head towels, tights etc.

2.Along with Gatorade brand clothes, these commercials use items to extend the reach of their advertisement and often sneak in their other products in the videos as well. (water bottles, basketballs, and the most notable: Gatorade snacks.)

3. In these types of commercials everything is dramatized and over played for the hype and thrill of the sport, because sports give people the thought of excitement and high-speed movement. This ranges from things like the sweat on the actors forehead to the loud buzzing sounds to the squeaks of sneakers on a shiny court.

Gatorade uses very specific and smart tactics to keep their name in your head. One great example is the amount of symbols you can see in almost every frame. Or a simple and short commercial with the proper label placement. Or maybe even a catchy song everyone knows and that relates to sport activities or that carries the excitement and helps build hype. Also, Gatorade has used many slogans and catchphrases in the past. One of their most iconic and in my opinion, ironic, sayings was along the lines of "thirst quencher." I've always laughed at this because Gatorade tends to make me even more thirty instead of eliminating my need for liquid.  

Often in commercials they have the actors/actresses move sluggishly or maybe even be losing a game and seem distressed. After they take a break and drink a Gatorade or eat a Gatorade brand snack, they'd bounce back. the music would change, they'd look and seem more energized and most would win the game they were playing.