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Showing posts from October, 2020

AICE media studies: Storyboard Blog

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I have 6 storyboard scenes total for my commercial./advertisement. I wrote the time of seconds I wanted to spend on each scene First Scene:  In the first scene, the camera is still and the bike moves across the screen and out of frame, I wanted this scene to emphasize how hard the actor (me) was biking in order to keep exercising. Which brings us to the next scene Second Scene:   In this scene, the camera is at the perspective of the handlebars and is zoomed in a little in order to try and show the sweat running down his (my) face. Third Scene:  In this scene, the actor sits slows to a stop next to a bench then takes off his backpack and sits while trying to catch his breath, . These three scenes are all to build up the idea that this guy is working hard enough to be thirsty and needs energy. For this scene the camera is panned out enough for the bike to be in view along with the bench. Fourth Scene:  In this scene the actor leans over to open his bag and the camera ...

Research Blog: Gatorade

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 I'll be doing a Gatorade commercial and because this is a sports drink, all commercials online involve athletes and sports activities. 1.The apparel usually ranges from Gatorade brand sports clothes like, headbands, jerseys, basketball shorts, head towels, tights etc. 2.Along with Gatorade brand clothes, these commercials use items to extend the reach of their advertisement and often sneak in their other products in the videos as well. (water bottles, basketballs, and the most notable: Gatorade snacks.) 3. In these types of commercials everything is dramatized and over played for the hype and thrill of the sport, because sports give people the thought of excitement and high-speed movement. This ranges from things like the sweat on the actors forehead to the loud buzzing sounds to the squeaks of sneakers on a shiny court. Gatorade uses very specific and smart tactics to keep their name in your head. One great example is the amount of symbols you can see in almost every frame. ...